In the pursuit of creation, we as a people have experienced a new 'distance'. We seek to build personal brands and in doing so we've often found ourselves in a state of isolation - approaching an eminent burnout.
HYD encourages creation through connection and collaboration. Aligning with experienced, established and talented influencers as well as next gen, ambitious, and equally as talented creators, we find ourselves time and time again at new horizons where expertise meets new perspective.
So whether you're new to 'taking content creation seriously', you took a break because life be life'n, you've been at it for forever and seek new inspiration/perspective... HYD is all about community.
The community we strive to build with HYD is one rooted in creation; content, relationships and memories. The industry is most familiar with the phrase 'content creation' so you'll definitely hear us utilize that terminology but we implore you to also consider incorporating 'documenting moments' into the narrative surrounding how you create because there is something authentic, attractive and powerful about sharing experiences, genuine happiness, and 'origin stories' to our audiences. There are so many creators sharing the 'fake'... we strive to share real relationships, real experiences, and real moments.
At HYD we coordinate social moments in LA - gathering creators to experience local restaurants, arcades, nightclubs, events, etc. While fostering relationships, collaborating on ideas, and building community, we naturally document those moments (ie create content). Additionally, we have taken trips to the mountains, Las Vegas, and festivals for dedicated content creation opportunities (also just to have a dope time) and have plans to do so much more as our community and external network grows!
As an Experience Management Company, HYD's efforts do not end at content creation and personal relationships. We position our creators with collaborative opportunities to have the BEST experiences this life can offer through alignment with events, festivals, nightlife, restaurants, brands, photographers, hotels - the list goes on. Most recently we've expanded our experiences by placing 10 of our creators in a commercial for a new fragrance and launched a New Nightlife experience - the HYD OUT !